In the land of social media there’s practically an idea a minute, some good, some bad, some crazy and some that are genius. The genius ideas usually speak to our personal and cultural situations, which is why Tweet a London Cab is genius.

Now, having lived in Australia for 4 years and also experienced the taxis in countries around the world, I can tell you that the black cabs of London are second to none. So, when you add a layer of social media over the top of that impeccable service, you’re bringing a British institution bang up to date. 

Essentially, the team at Tweet a London Cab offer a service for people to DM their feed with their location, destination and time of pick-up so that drivers in the area can arrange to pick you up via Twitter.  Sure, there is a novelty factor to it, but it’s also quite cleverly shifting engagement to more popular, modern means – in this case Twitter

I’m not entirely sure of the business model behind it, but it is still early days for them so I guess it’s watch this space for now….Who knows, it could all be an elaborate publicity hoax. If only then operated in Hertfordshire…..