Your Facebook page is your own personal TV show

I happened to be talking to a contact over at a media buying agency today about Facebook from the PR side of the fence and starting using a phrase that I’ve been toying with for a few weeks now – your Facebook page is your own personal TV show. It doesn’t matter if you’re a brand, a society, a person or whatever – people are interested in your story.  That’s not to say everyone, for most people it’s their friends, if your a celeb it’s your fan base and if you’re a brand – it’s your buyers and potential buyers. But in just the same way that someone that doesn’t like Sci-Fi won’t suddenly start watching Star Trek, people that are interested in you won’t suddenly take an interest in you – and that is especially important if you’re a brand looking to engage people through Facebook.

So what does this mean. Well, if you are a brand that’s looking to engage with people via Facebook it’s not enough to just get them to your page, you need to keep them there and keep them coming back. This is where the TV show analogy comes back in – you’ve got to give them a reason to keep coming back, you have to entertain them and tell them a story that builds day-to-day and week-to-week. It’s also important to remember that you won’t be talking to your entire fan base at one time, so you need to keep a theme to your story so that returning fans don’t feel cut out.

Remember – it’s your show and while your fans might not catch every episode, they’ll watch enough to know what’s going on