I saw a very interesting stat the other day that FourSquare had added 100,oo0 users in a couple of weeks – phenomenal. I’ve been using FourSquare for a while ow, but on and off. What I have noticed over the past few weeks is that the type of people joining has moved past the social media mob to my more mainstream friends. Added to this, I recently approached FourSquare to see what the brand opportunities were with the them and to my great surprise, a marketing pack was promoting sent back detailing a number of different opportunities. So, I started to think – is FourSquare actually going to be the next big thing and will it be able to do what Twitter hasn’t done so far, partner with brands.

This has made me get more involved with FourSquare as a user and I have to say, I am now addicted. The combination of geo-location, updates and more importantly points and rewards make it a killer network. If these guys add pictures and video it’s a game changer. On the back of that, you can easily see how something like FourSquare could branch out into the fabled augmented reality network we’re all dying to see. In the meantime – be there, or be FourSquare.