According to ComScore, more Facebook users than ever are watching videos on the site and this has been growing at a fairly healthy rate over the past 12 months. In fact, Facebook could end the year second behind YouTube in terms of reach for online video providers. The data shows that video viewing figures are at around 41.3 million per month as of April 2010 representing huge yearly growth at over 200 per cent. The interesting facet about those numbers, it’s that only counts the video hosted on Facebook itself, not YouTube videos viewed on Facebook……

Mirroring a similar trend to the “social search” post from yesterday, Facebook really is turning out to be the King of Content, but could we soon see them take on the might of YouTube when it comes to video hosting? Hey, it’s possible. The question to ask is this – how can they take on an open platform like YouTube from behind the closed doors of their network? Could we start and see a partially open Facebook where more and more content is placed outside of the confines of your network? With figures like these, I guess this is all going to be (a lot of) food for thought for the guys and gals at Facebook