DIGIWEDO: Social Media PR nut » Digiwedo

It’s a woman’s world

Digiwedo — Fri, 09 Oct 2009 10:05:17 +0000

This did the rounds earlier in the week, but I wanted to add my thoughts to the debate as well. New figures out from Social Media God, Brain Solis show that women are dominating the social web, with the exception of Linkedin, YouTube, deviantART, Delicious and Digg.

From my own experience, I’d say that this is spot on. Take Facebook for example, from my experience not only do there tend to be more women engaging with brands through sponsored pages, they are also the most active fans on the page and contribute much more to the conversation.

What could this mean for brands? I think it represents an opportunity to further diversify the way they talk to their audiences, providing the opportunity for near 360 degree engagement, but more importantly a continuous and collaborative conversation. The result – a carefully crafted brand built by people that care the most.

Spotlight on….Tweetalondoncab

Digiwedo — Thu, 08 Oct 2009 10:08:08 +0000

In the land of social media there’s practically an idea a minute, some good, some bad, some crazy and some that are genius. The genius ideas usually speak to our personal and cultural situations, which is why Tweet a London Cab is genius.

Now, having lived in Australia for 4 years and also experienced the taxis in countries around the world, I can tell you that the black cabs of London are second to none. So, when you add a layer of social media over the top of that impeccable service, you’re bringing a British institution bang up to date.

Essentially, the team at Tweet a London Cab offer a service for people to DM their feed with their location, destination and time of pick-up so that drivers in the area can arrange to pick you up via Twitter. Sure, there is a novelty factor to it, but it’s also quite cleverly shifting engagement to more popular, modern means – in this case Twitter

I’m not entirely sure of the business model behind it, but it is still early days for them so I guess it’s watch this space for now….Who knows, it could all be an elaborate publicity hoax. If only then operated in Hertfordshire…..

It’s been a long time, hey?

Digiwedo — Tue, 22 Sep 2009 11:25:43 +0000

Around 9 months ago the family and I packed the bags and left the sunny shores of Sydney to head back to the UK. After almost 4 years in the “Lucky Country” it was time to head home to the rest of the family, premier league football, warm beer and roast dinners.

Since I’ve been back, I got myself an awesome job, settled down in a little Hertfordshire town, had our little daughter Ebba and even got the dog from Sydney to the UK….via a 6 month stay in the South or France with my parents.

Anyway, now that explains to total lack of blogging activity, let me introduce you to the new home for Digiwedo. Although I loved my old blogger site, I figured it was time to move on and get a more professional looking platform for my thoughts….another reason it took me so long – finding the time to set it up.

I’m still making a few final tweaks to the site, so please go easy on me. Other that that, service will be resumed as normal – so please subscribe for your regular dose of all things social media, PR….with the odd bit of gadget and tech thrown in for good measure.