As you can imagine, this has spread through every video sharing website known to man, appeared on countless news sites, blogs and has been shared through various social networks. Macquarie bank has since commented on the issue, stating that they have strict policies in place to safe guard against these type of incidents. This is a great example of a true viral effect and should be noted by brands around the world – you might be talking to traditional media, but social media is listening and is a hell of a gossip.

My last thoughts on this. I was getting on a plane from Helsinki yesterday and was sitting next to an Aussie living in London and I showed him the story in the Metro, to which he replied – “See. here (in the UK) they’d fire him, but in Australia he’s just become a national legend – they’ll probably promote him and give him he’s own office”. Genius